We believe that the solution to Pakistan's developmental challenges lie in game-changing innovations that create jobs, generate revenue and lead to the development of support infrastructure.
We believe in the need for social entrepreneurship in Pakistan that is economically, socially and environmentally sustainable.
We believe that charity aimed towards one-time consumption like food, clothing, etc. should be directed to those with urgent and desperate needs only, while the remaining should be prioritized for capacity building so poverty can be rooted out.